Panos Panay: from $1 billion write-down to head of all premium products

As Surface lineup experiences continued growth in the consumer markets, and so does the person responsible for its engineering - Panos Panay. The Corporate Vice President in charge of Surface is at present taking on a bigger role following Stephen Elop's leaving the company. In an attempt to reflect the success that Panay managed to get for Surface, he volition now be responsible over engineering efforts for all the Microsoft's premium products.

Panos Panay: from $1 billion write-downwards to premium products' engineering science...

Panay didn't have a smooth ride while building Surface lineup. He congenital equally many as vi Surface tablets before it was positively accepted and loved by the consumers and press. During this progress, his team costed Microsoft nearly $1 billion dorsum in 2022 as the visitor announced a $900 million write-downwards. "When y'all look at that write-down and that moment, it was, of form, humbling," said a teary-eyed Panay in an interview with CNNearlier this year.

It seems like good days have finally come for Panay as he accepts a bigger role for Microsoft. He will at present be taking on the technology of all the Microsoft premium devices, including:

Surface
Windows Phone
Xbox Panel
Surface Hub Conferencing System
Microsoft fitness ring
HoloLens augmented-reality glasses

While he won't be responsible for finance, supply chain or marketing, engineering science responsibilities of all the aforementioned products will certainly help the maker of Microsoft'southward star-product reverberate the success in other products, especially as the company aims to focus more on loftier-end flagship Windows Phones. Equally Microsoft announced its Q4 FY15 earnings yesterday, we saw a whopping 117% increase in revenue of Surface products. Carrying that success, Redmond is certainly expecting like results from its other premium products as Panay takes over the engineering of several more products.

"Nosotros go full speed, and sometimes we might exist going in the wrong direction -- and that's OK," Panay had commented earlier this twelvemonth. He also seems to never forget the billion dollar write-down that his team had received from Microsoft. Panay aims to pb the team learning from both the failures and successes equally he says that the "remainder of learning has fabricated us experience really good going into the next product."

"If you fail, this company is astonishing," praising Microsoft Panos Panay commented. "Microsoft has been so amazing and not once wavering on its delivery to making amazing products. Not once." Seems like the love is mutual when information technology comes to Microsoft and Panay.